Beyond Words
Beyond Words
Beyond Words
Project Type:
Visual Communication
Printroom Experimentation
Project Type:
Visual Communic-ation
Printroom Experimentation
Programs:
PhotoShop
Hitfilm Express
Programs:
PhotoShop
Hitfilm Express
Themes:
Word Play
Grunge
Expression
Themes:
Word Play
Grunge
Expression
Communication is one of the most crucial parts of branding, making it clear what your brand has to offer and their values. A quote by Albert Mehrabian, Professor Emeritus of Psychology states ‘93 percent of communication is non-verbal’, explaining that effective communication relies less on the words spoken/communicated but instead the visuals that follow. I aim to create both a type-centric piece and visual piece involving the facial cues and expressions of someone who is explaining perhaps quite an emotional or hard topic, expressing themselves through facial expression, cues and eye contact, to better understand the power of visual communication.
Communication is one of the most crucial parts of branding, making it clear what your brand has to offer and their values. A quote by Albert Mehrabian, Professor Emeritus of Psychology states ‘93 percent of communication is non-verbal’, explaining that effective communication relies less on the words spoken/communicated but instead the visuals that follow. I aim to create both a type-centric piece and visual piece involving the facial cues and expressions of someone who is explaining perhaps quite an emotional or hard topic, expressing themselves through facial expression, cues and eye contact, to better understand the power of visual communication.
Method for Effective Communication
55%
38%
7%
Words
Vocal Elements
Facial Cues
Method for Effective Communication
55%
38%
7%
Words
Vocal Elements
Facial Cues
Cut Collage & Doodle
Cutting out words from a Vogue magazine and scanning in my collages on Adobe scan, I created a few interesting compositions that formed an idea of how I wanted my type centric piece to be laid out.
Cutting out words from a Vogue magazine and scanning in my collages on Adobe scan, I created a few interesting compositions that formed an idea of how I wanted my type centric piece to be laid out.
Cut Collage & Doodle
Cutting out words from a Vogue magazine and scanning in my collages on Adobe scan, I created a few interesting compositions that formed an idea of how I wanted my type centric piece to be laid out.
Design
Design
Design
Process
Process
Process
Draft 1
Draft 2
Draft 3
Draft 4
Draft 5
Draft 1
Draft 2
Draft 3
Draft 4
Draft 5
Type-Centric Final Draft + (inkbleed)
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For my type and visual media piece I wanted to explore the methods of communication. Emotion was an element I wanted to visually communicate through facial expression. I conceptualized an idea to record myself having a conversation, muted so that only the facial cues could express and pick up on the emotion of the conversation.
Design Process
Threshold Level <200
Design Process
Threshold Level <200
The use of opposite, contrasting and reversing colours were to solely put focus on the facial features and text, studying the non-verbal communication through eye contact facial cues.
The use of opposite, contrasting and reversing colours were to solely put focus on the facial features and text, studying the non-verbal communication through eye contact facial cues.