Choices
Choices
Project Type:
Motion Design
Project Type:
Motion Design
Programs:
PhotoShop
Hitfilm Express
Programs:
PhotoShop
Hitfilm Express
Themes:
Buyer's Remorse
Analysis Paralysis
'Just Do It'
Themes:
Buyer's Remorse
Analysis Paralysis
'Just Do It'
Committing to a choice, especially an expensive choice can be really hard, there could always be a better option for your money. This constant questioning of one’s self leads to a paralysis where you can’t decide what to choose, eventually leading to a decision you don’t really want, experiencing buyers remorse, so much guilt and regret. This is something I personally experience, I wanted to visually represent this struggle through the act of deciding and buying a pair of shoes. With so many brands today how does anyone choose? I incorporated the idiom 'plenty of fish in the sea', eventually the right pair will find its way to you.
Committing to a choice, especially an expensive choice can be really hard, there could always be a better option for your money. This constant questioning of one’s self leads to a paralysis where you can’t decide what to choose, eventually leading to a decision you don’t really want, experiencing buyers remorse, so much guilt and regret. This is something I personally experience, I wanted to visually represent this struggle through the act of deciding and buying a pair of shoes. With so many brands today how does anyone choose? I incorporated the idiom 'plenty of fish in the sea', eventually the right pair will find its way to you.
Photography of my New Balance 715's
Photography of my New Balance 715's
Photography of my New Balance 715's
A pair of New Balances I ambiguously bought off Ebay for really cheap, ended up regretting the decision because the pair, unique for it's design and rare for it's limited availability, turned out be a size too small for me, now a sitting reminder of my poor decision-making.
A pair of New Balances I ambiguously bought off Ebay for really cheap, ended up regretting the decision because the pair, unique for it's design and rare for it's limited availability, turned out be a size too small for me, now a sitting reminder of my poor decision-making.
4 Iconic Shoe Brands
Just Do It
Creative Process
4 Iconic Shoe Brands
Just Do It
Creative Process
By creating a shoe from 4 iconic brands and using the iconic Nike phrase; ‘Just do it’, I created the piece above. This iconic phrase from Nike, meant to inspire, motivate and connect with consumers, overthinking or unable to make a decision? ‘Just do it’, in this case it's buy the shoes and just get it over with. I experimented with half-tone lines and wave/ripple effects to create this memorising pattern almost like the piece is trying to hypnotise the viewer into buying the product, in essence what advertisements are trying to achieve.
By creating a shoe from 4 iconic brands and using the iconic Nike phrase; ‘Just do it’, I created the piece above. This iconic phrase from Nike, meant to inspire, motivate and connect with consumers, overthinking or unable to make a decision? ‘Just do it’, in this case it's buy the shoes and just get it over with. I experimented with half-tone lines and wave/ripple effects to create this memorising pattern almost like the piece is trying to hypnotise the viewer into buying the product, in essence what advertisements are trying to achieve.
Gradient Map for Final Design
Gradient Map for Final Design
